Apple frustrating campaign before spoilers iPhone Samsung

2 billion trial between Apple and Samsung have begun to take place this week and many internal information of the two firms were unfolding.

• Apple and Samsung are ready for the second war / The early days of the journey to change the world of iPhone

"Next Big Thing" (next great thing) is the advertising campaign of Samsung's very popular. In particular, Korean firms described the long queues confusion outside the Apple Store to buy the iPhone waiting suddenly "awakened" when witnessing many interesting things on the Galaxy S and Note phone.

Next Big Thing campaign aimed directly at Apple's Samsung.

Samsung's lawyer said this caused the head of marketing Phil Schiller Apple is angry and part of this lawsuit is to reduce the sales of Samsung smartphones.

"I will let them see what Apple's internal documents, the documents have not been previously exposed and they show how Apple worried the pressure of Android, especially Samsung," said John Quinn , Samsung's lawyer said. "New ad campaign Apple made Samsung's crazy."

To demonstrate, Quinn launched an internal e-mail that Schiller sent to his department, which cited article by The Wall Street Journal titled Has Apple lost nó cool to Samsung? (Is it glamor Apple is overshadowed by Samsung?) the same comment: "We will have to do very much to change this."

In their opening statement, attorney Harold McElhinny side of Apple showed a video of the first generation iPhone 7 years ago and accusing Samsung copied a systematic way, but key features on the iPhone, like unlock Slide to unlock, instead of manually create their own features.

According McElhinny, Samsung has realized they "simply can not be empty enough to compete with the iPhone." He quoted a comment by JK Shin internal, head of Samsung's mobile division, that the Korean company "crisis of design" and must find a way to compete with Apple.Finally, Samsung chose to copy and has sold more than 37 million devices piracy. Therefore, Samsung pay Apple an average of $ 33-40 per device sold.

Answer, John Quinn stated: "Apple is a big company, but that does not mean they own everything." He said that this lawsuit is actually aimed at Android, the mobile operating system dominates with nearly 80% market share, and Apple is trying to prevent competition.

America's second trial between Apple and Samsung have started from 31/3 and is expected to continue into January 5. Samsung Apple requires US $ 2 billion compensation for violating their patent 5. Meanwhile, Samsung has sued Apple of illegally using patented 2 but only claim $ 7 million.

Among the facilities listed at the trial with popular products such as the Samsung Galaxy S III, Galaxy Note II, Galaxy Tab 10.1, Apple iPhone 4,iPhone 4S, iPhone 5, iPad 2, iPad 3, iPad 4, Apple iPad mini, and iPod Touch 4th and 5th generation.

More at: Tech News